TikTok Advertising

Deliverables & Expectations

Campaign Strategy & Setup

  • Define clear campaign objectives within TikTok Ads Manager (traffic, leads, conversions, purchases, app installs, etc.)

  • Build optimized campaign and ad group structures designed for testing and scalable growth

  • Configure placements across the TikTok ecosystem (In-Feed, Spark Ads, Lead Gen, etc.)

  • Select bidding strategies, budget types, and delivery settings aligned with performance goals

Audience Development & Targeting

  • Research and build custom audiences (website visitors, customer lists, lead form opens, video viewers, profile engagers)

  • Create and test lookalike audiences to scale proven segments

  • Test interest-based, behavioral, and content-interaction targeting

  • Manage geo, age, gender, device, and demographic targeting based on performance data

Pixel & Conversion Tracking

  • Install and configure the TikTok Pixel (and Events API if applicable)

  • Set up and test standard and custom events (View Content, Add to Cart, Lead, Purchase, Complete Registration, etc.)

  • Troubleshoot tracking, attribution, and event discrepancies

  • Ensure accurate reporting between TikTok Ads Manager and your CRM or eCommerce platform

Ongoing Optimization & Testing

  • A/B test creatives, hooks, captions, CTAs, formats (Spark Ads, In-Feed Ads, Lead Forms)

  • Monitor and pause underperforming ad groups and creatives

  • Scale winning creatives, audiences, and offers

  • Adjust budgets and bidding based on CPA, ROAS, CTR, and conversion volume

  • Make continuous, data-driven optimizations to improve performance and efficiency

Budget Management & Scaling

  • Set and manage daily and lifetime budgets to maximize ROI

  • Gradually scale winning campaigns while maintaining performance stability

  • Reallocate spend toward top-performing creatives, audiences, and objectives

Reporting, Analytics & Insights (Biweekly)

  • Track and analyze key metrics (CPM, CTR, CPC, CPA, ROAS)

  • Provide clear, easy-to-understand performance reports

  • Deliver insights, explanations, and strategic recommendations

  • Outline actionable next steps to improve results and scale profitably

Competitor Analysis

  • Analysis of up to 5 key competitors, including:

    • Active TikTok ads, Meta ads, and creative styles

    • Content angles, hooks, and messaging

    • Funnel structure and landing pages

    • Customer feedback and market positioning

  • Identify creative gaps and scaling opportunities within the TikTok ecosystem

Compliance & Best Practices

  • Ensure all campaigns comply with TikTok advertising policies

  • Minimize risk of ad disapprovals or account restrictions

  • Stay current with TikTok platform updates, ad formats, and algorithm changes

  • Apply best practices for creative testing, account health, and long-term scalability

Our Process

Market Research

Successful advertising starts with understanding exactly who we are targeting, and why. We identify the most relevant audience based on behaviour, intent, and conversion signals, not assumptions.

Plan with Purpose

Every project is different. Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Collaborate Openly

You’re part of the process. We stay flexible and responsive to make sure the process fits your flow—not the other way around. We keep communication open and decisions shared, no surprises.

Launch Campaigns

When we deliver, it’s not just a finished product—it’s a solution you can trust. Backed by consistent care and management, and a smart funnel design that meets users at every stage.

  • "Creative, reliable, and efficient. The best lead generation for new businesses looking for real results"

    Jeremy S.

  • "A professional team that delivers on their promises."

    George K.

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Rose L.

  • "The best ads don’t feel like ads. They feel like solutions at the perfect moment."

    Yanvielle A.

Let’s Work Together!

If you're interested in working with us, complete the form with a few details about your goals. We'll review your message and get back to you within 48 hours.