Meta Advertising

Deliverables & Expectations

Campaign Strategy & Setup

  • Define clear campaign objectives within Meta Ads Manager (traffic, leads, conversions, purchases, etc.)

  • Build optimized campaign and ad set structures designed for testing and scalable growth

  • Configure placements across Facebook and Instagram

  • Select bidding strategies, budget types, and delivery settings aligned with performance goals

Audience Development & Targeting

  • Research and build custom audiences (website visitors, customer lists, video engagers, social engagers)

  • Create and test lookalike audiences to scale proven segments

  • Test interest-based and behavioral targeting to uncover new pockets of demand

  • Manage geo, age, gender, and demographic targeting based on performance data

Pixel & Conversion Tracking

  • Install and configure the Meta Pixel (and Conversions API if applicable)

  • Set up and test standard and custom events (View Content, Add to Cart, Lead, Purchase, etc.)

  • Troubleshoot tracking, attribution, and event mismatches

  • Ensure accurate reporting between Ads Manager and your CRM or eCommerce platform

Ongoing Optimization & Testing

  • A/B test creatives, copy, CTAs, formats (video, static, carousel, lead forms)

  • Monitor and pause underperforming ads and ad sets

  • Scale winning creatives, audiences, and offers

  • Adjust budgets and bidding based on CPA, ROAS, CTR, and conversion volume

  • Make ongoing, data-backed optimizations to improve efficiency and results

Budget Management & Scaling

  • Set and manage daily and lifetime budgets to maximize ROI

  • Gradually scale high-performing campaigns without destabilizing performance

  • Reallocate spend toward top-performing audiences, creatives, and placement

Reporting, Analytics & Insights (weekly)

  • Track and analyze key metrics (CPM, CTR, CPC, CPA, ROAS)

  • Provide clear, easy-to-read performance reports

  • Deliver insights, explanations, and specific recommendations

  • Outline actionable next steps for continued improvement

Competitor Analysis

  • Analysis of up to 5 key competitors, including:

    • Active Meta and other running ads and creative angles

    • Funnel structure and landing pages

    • Messaging, offers, and positioning

    • Customer reviews and market perception

  • Identify opportunities, gaps, and differentiators to inform strategy

Compliance & Best Practices

  • Ensure all campaigns comply with Meta advertising policies

  • Minimize risk of ad disapprovals or account restrictions

  • Stay current with Meta platform updates, features, and algorithm changes

  • Apply best practices for account health and long-term scalability

Our Process

Market Research

Successful advertising starts with understanding exactly who we are targeting, and why. We identify the most relevant audience based on behaviour, intent, and conversion signals, not assumptions.

Plan with Purpose

Every project is different. Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Collaborate Openly

You’re part of the process. We stay flexible and responsive to make sure the process fits your flow—not the other way around. We keep communication open and decisions shared, no surprises.

Launch Campaigns

When we deliver, it’s not just a finished product—it’s a solution you can trust. Backed by consistent care and management, and a smart funnel design that meets users at every stage.

  • "Creative, reliable, and efficient. The best lead generation for new businesses looking for real results"

    Jeremy S.

  • "A professional team that delivers on their promises."

    George K.

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Rose L.

  • "The best ads don’t feel like ads. They feel like solutions at the perfect moment."

    Yanvielle A.

Let’s Work Together!

If you're interested in working with us, complete the form with a few details about your goals. We'll review your message and get back to you within 48 hours.